INNOVATION IS MAKING THE IMPOSSIBLE POSSIBLE
WE BELIEVE . . .
At REBEL & REASON, we believe in the power of non-conformity. In a corporate world plagued with change, turbulence, and flux, we know that it's the rebels, the provocateurs, and the mavericks that resist the "business as usual" mindset to embrace disruption as opportunity, inspire forward-thinking, and launch sustainable marketplace change.
Our results-driven approach empowers brands to discover, condition, and unleash their inner corporate rebel. We coach business owners across every industry on how to use strategic rebellion to create a customized, innovation-centered brand and culture that aligns with their unique business goals and drives sustainable industry success.
REBEL & REASON seamlessly merges consulting and training services with relevant workshops to help brands, intrepreneurs, and entrepreneurs around the globe harness purpose-driven rebellion to resist the risk of complacency and innovate substantive change within organizations large and small.
With extensive experience in the retail, entertainment/media, QSR, CPG, finance and non-profit spaces, REBEL & REASON gives brands the tools and insight needed to not only survive but to thrive in today's rapidly-evolving global business environment. We can do the same for you – contact us today to hear more about our distinctively rebellious approach to future-proofing your business.
CEO | Innovation Consultant | Professional Speaker
MEET NIC SMITH
Nicola launched REBEL & REASON to help others develop rebellious habits that do more than just command attention; she partners with business owners in a multitude of industries to wield corporate rebellion deliberately and command results. A strategic leader with 15+ years' experience working with Fortune 500 companies, Nicola creates customized, innovation and culture solutions that help brands unleash their inner rebel to resist the curse of comfort, defy corporate fears, and remain fresh within the marketplace.
Nicola lives in Atlanta, Georgia with her husband, two young daughters, and their cat, Billy Bones.
Nicola Smith is the founder and CEO of REBEL & REASON, an innovation consultancy and training firm based in Atlanta, Georgia. A rebel since birth, Nicola instinctively approaches most situations by asking two simple, yet powerful questions: "Why?" and "Why not?" Growing up in South Africa, Nicola recognized her rebellious spirit for what it was – a vital problem-solving talent that enabled her to see possibility where others saw only closed doors. Now, as a public speaker, business owner, and corporate consultant, Nicola embraces purpose-driven rebellion as the ultimate entrepreneurial superpower.
ONLY THE INNOVATIVE SURVIVE
of CEOs worldwide rank innovation as one of the most critical challenges they expected to face in the next 3 yrs
of US corporate executives cited increased pressure to innovate as a way in which rising customer expectations have affected their firms
of business leaders see competition coming from outside their industry, an increase of 26% from just two years ago
Smart, collaborative and magnetic. I was always proud to be in a room with Nicola, she made our agency shine.
- Steve Swanson, Managing Director @DigitasLBI
Nicola's passion, experience and understanding within her field are a potent combination of unparalleled excellence. Having the keen ability to communicate ideas and concepts that effectively move the needle while rallying people around these initiatives is a quality of leadership that is both highly admirable and extremely valuable. Beyond being a mere tactician, Nicola's combined strengths of subject matter expert, engaging personality, and extraordinary communicator are assets that provide distinctive, exceptional results.
- Michael Buchanan,
Digital Strategy Consultant & Professor of Digital Marketing
Nicola is a free-thinker and natural innovator. She sees a challenge and quickly begins to think of a solution. She is diplomatic and a true team player. I have had the pleasure to work on several high impact projects with Nicola and her deliverables and contributions were nothing short of spectacular..
- Justin Archer, CMO @Moxie
I have had the pleasure of working with Nicola during her time at Engauge. She was my primary contact in helping me navigate through the latest and greatest in digital marketing, functioning as my "technology scout" as I discharged my duties as head of marketing innovation for Coca-Cola USA. I found her to be very knowledgeable in her field, willing to think broadly in terms of providing a business lens and helping craft strategies that enabled the business stay at the bleeding edge from the standpoint of marketing innovation - especially in the area of digital marketing. It was great working with her!
- Nitin Dalvi, Senior Executive in Marketing & Innovation